Does Wavly replace Google Analytics?

Complementary. GA4 integration (when OAuth is configured) adds analytics context; Wavly’s Pipeline is purpose-built for signal → revenue, not generic site traffic.

Can we export attribution data?

Pipeline is the system of record for public-intent conversions. Webhooks and API ingest let you push outcomes into your warehouse or CRM.

What do we measure on day one?

Clicks from replies, page views on Signal-to-Page, and signups tied to signal IDs — enough to prove the loop before MRR webhooks are wired.

Attribution

Pipeline attribution that starts at the public thread, not the inbox

Email clicks are proxies. Wavly ties every signup to the signal that created it — including per-signal landing pages and first-party on-site behavior.

Boot the runtime — free Demand Graph brief

One chain, not a spreadsheet of UTMs

Each approved reply includes a tracked link to a Signal-to-Page. Conversions webhook from your product (Stripe, Razorpay, custom) so Pipeline shows real MRR — not “lead created” theater.

Stitch off-site and on-site

The same visitor who clicked from a public thread and later hit your pricing page is one journey. First-party snippet adds on-site events without capturing form field contents.

Learning loop for RevOps

D1/D7 click and conversion data feeds Recipes — empirical patterns of which signal shapes convert for your ICP. Attribution is not just reporting; it trains the next prioritization.

Related guides

FAQ

Does Wavly replace Google Analytics?: Complementary. GA4 integration (when OAuth is configured) adds analytics context; Wavly’s Pipeline is purpose-built for signal → revenue, not generic site traffic.
Can we export attribution data?: Pipeline is the system of record for public-intent conversions. Webhooks and API ingest let you push outcomes into your warehouse or CRM.
What do we measure on day one?: Clicks from replies, page views on Signal-to-Page, and signups tied to signal IDs — enough to prove the loop before MRR webhooks are wired.