ICP guide
B2B SaaS: intent capture without the Apollo seat tax
You still sell with judgment — the Demand Graph just tells you who raised their hand this week on the open web, in context.
Different buyer motion
Classic outbound answers “who could I email?”. Public-intent GTM answers “who is already comparing my category, right now?”. The second list is shorter, warmer, and easier to defend in a standup as spend.
Threads you actually want
r/SaaS, r/Entrepreneur, Stack Exchange product questions, and HN “alternatives to X” are full of self-qualifying text. The runtime scores that text against the ICP you extracted from your product description.
Attribution the CFO will believe
Signal → reply → tracked link → per-signal page → product signup. That is one chain in Wavly, not a spreadsheet of UTM tags duct-taped to ad clicks.
Compare us to outbound and community tools — with numbers, not star ratings.
See comparisons