Playbook guide

Bootstrapped SaaS: replace spray-and-pray with in-market

When you cannot buy every tool and hire every SDR, the constraint is where you spend focus — Wavly is built for tiny teams with sharp ICPs.

Capex vs opex in GTM

Lists and some outbound stacks are fixed monthly pain. Public-intent can start at zero and scale with proof, not with another seat line item.

The runtime is the always-on part; you spend minutes approving and editing, not hours rebuilding sequences.

When a signup ties to a public thread, you are not guessing which paid channel “probably” did it while organic quietly wins.

Compare us to outbound and community tools — with numbers, not star ratings.