Playbook guide
Attribution for startups: thread → signup, not just ad click
Wavly’s model is a chain: the signal is the first node; your product’s webhook closes the loop — no 200M-row contact file required.
Why UTM is not enough
UTMs on a newsletter miss the forum post that started the whole journey. Starting from a stable signal ID fixes that story.
What to optimize
You can look at which communities and question shapes produce revenue — not which template had the highest open rate in isolation.
Stack fit
HMAC webhooks and product signup events are the integration surface — the same as modern PLG stacks expect.
Compare us to outbound and community tools — with numbers, not star ratings.
See comparisons