Playbook guide
First 100 customers: in-market, not in-database
Early B2B is a mix of network and hustle. The Demand Graph adds a third leg: a machine that does not get tired of scanning for the language of a buyer.
Not scale — proof
The first 100 is about learning and repeatability, not a billion-person TAM. Threads give you the verbatim language and objections to iterate product and copy.
Speed to ten conversations
Ten good conversations in two weeks is a win. The system shortens the path from “I saw a post” to “I had a call”.
Foundation for 101
What you learn in public intent makes your later marketing honest — the patterns table is a map of which lies not to tell.
Compare us to outbound and community tools — with numbers, not star ratings.
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