Playbook guide
Founder-led sales: the queue is the strategy
The first 50 customers often need your voice, not a BDR script. The Demand Graph tells you which conversations deserve that time today.
Triage
Not every thread is worth a founder. Scoring and ICP gating are how you keep the list to what only you can close or explain.
Speed to touch
A drafted reply in minutes beats a two-day sequence setup when someone is hot right now.
Handoff later
As you add sales help, the same system stays — the object-level unit is the signal, not a mystery lead record.
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