Playbook guide
A different first input than a 200M-row contact file
The Demand Graph is the contrast to “buy, enrich, sequence” — the input is a public post URL, not a guessed email.
Push vs pull
Databases are built to push. Public intent is pull: someone generated the lead by posting, not by being scraped.
Data you store
A narrow compliance surface (URLs and public text) is different from a warehouse of PII. Teams choose that on purpose, not to virtue signal.
If you outgrow the motion
Larger orgs can still add outbound — the graph is not a religion, it is a first-principles channel you can add without pretending it is the same object as a purchased lead.
Compare us to outbound and community tools — with numbers, not star ratings.
See comparisons