Playbook guide
PLG meets public intent: free trial from a public question
A PLG product still needs a believable “why now”. A public thread is a natural why-now. The Demand Graph connects the thread to the self-serve funnel.
Self-serve is not no-touch
Someone has to get them to the signup. A comparison thread is one of the highest-ROI places for that nudge, when done in good faith.
Funnel view
The same product metrics you already track get an upstream story — not “dark social” you cannot name.
Repeatable for PLG
When a motion works, you do not need a SDR to scale the first message — you need a process. That is the runtime’s job description.
Compare us to outbound and community tools — with numbers, not star ratings.
See comparisons