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Use cases

One Demand Graph.
Six ICPs that win on it.

The Demand Graph isn't an outbound playbook for B2B SaaS — it's a runtime that adapts to whoever your buyer is and wherever they're publicly asking. Below: how Wavly plays out across the six ICPs we see most.

RedditHacker NewsStack ExchangeDev.toLobstersGitHubIndie HackersProduct HuntYouTubeX / TwitterRSSFirst-party feeds
Vibe-coded indie founders

You shipped on Lovable / v0 / Cursor / Replit / Bolt. Now you need users.

Who this is
Solo or two-person teams who built fast, have product-market signal but no GTM team, no list, no budget for ads.
Surfaces we scan
  • · r/sideproject · r/microsaas · r/SaaS · r/Indiehackers
  • · Show HN threads asking for tools in your category
  • · Indie Hackers "how do I find users" threads
Typical signal → reply
"I shipped my [Lovable/v0/Cursor] app — how do I get my first 10 users?" → reply with the playbook + drop a per-signal page that addresses their exact pain.
Outcome
First conversion typically lands within 72 hours, no ad spend, no contact list, no warm-up period.
B2B SaaS founders

Tired of paying Apollo's per-seat tax for sub-1% conversion.

Who this is
Founder-led B2B SaaS teams (5–25 people) replacing or augmenting an outbound stack with intent-based capture.
Surfaces we scan
  • · r/SaaS · r/Entrepreneur · r/sales
  • · Hacker News "alternatives to X" threads
  • · Stack Exchange product-comparison questions
Typical signal → reply
"Any alternative to [incumbent] that doesn't cost a kidney?" → contextual reply + landing page positioned against the exact incumbent named.
Outcome
Replace the cold-list outbound spend with intent capture. CAC drops because every prospect already raised their hand.
Dev-tool & API companies

Your buyers live in code, not inboxes. Be the helpful answer in their thread.

Who this is
Dev-tool, API, and infra companies whose ICP is engineers — Stack Exchange-shaped, GitHub-shaped, HN-shaped.
Surfaces we scan
  • · Hacker News · Lobsters · Dev.to · Stack Exchange
  • · GitHub issues asking for libraries in your category
  • · r/programming · r/webdev · r/devops
Typical signal → reply
"What's the best [thing your product does] for [their stack]?" → technical reply (Scout writes in HN-tone) + landing page tuned to their exact stack.
Outcome
Trust earned in the channel where engineers evaluate. Sign-ups arrive with intent context already attached.
AI-app builders

The category is moving fast. People are asking which app does X, today.

Who this is
AI-app teams shipping on top of OpenAI/Anthropic/etc. who need to win the "which AI tool for Y" search at the moment of intent.
Surfaces we scan
  • · r/ChatGPT · r/OpenAI · r/LocalLLaMA · r/aiagents
  • · Product Hunt launch comments comparing AI apps
  • · X / Twitter "any AI for [task]?" threads
Typical signal → reply
"Is there an AI app that does [task]?" → real answer (yours), per-signal page that mirrors their use-case description verbatim.
Outcome
You stop watching competitors get tagged in the threads you should be in. The Demand Graph routes you there in real time.
OSS maintainers monetizing

Free users are everywhere. Paying users are the ones with a deadline. Find them.

Who this is
OSS maintainers turning a popular library into a hosted/paid product — looking for the subset of users with budget and urgency.
Surfaces we scan
  • · GitHub issues with "willing to pay" / "need this for production" language
  • · r/selfhosted · r/devops · r/sysadmin
  • · Hacker News "how do you handle X at scale" threads
Typical signal → reply
Issue / thread mentions production scale, deadline, or commercial use → reply with a clear path from OSS → hosted plan + page tuned to their stack.
Outcome
OSS stays free; paid conversions come from intent-qualified threads, not generic newsletter blasts.
Agencies & freelancers

Be the studio that shows up, in context, before the shortlist.

Who this is
Boutique agencies and senior freelancers winning work where the prospect is currently asking publicly for a recommendation.
Surfaces we scan
  • · r/forhire · r/SaaS · r/startups
  • · Indie Hackers "need help with X" threads
  • · Twitter threads of founders asking for vendors
Typical signal → reply
"Looking for a [your-craft] studio for [project]" → expert reply + page that positions your work for that exact project shape.
Outcome
Shorter sales cycle: you arrive when they're actively shopping, not three weeks later in a cold inbox.

Don't see your ICP? The Demand Graph adapts to it.

Paste your URL — Wavly extracts your ICP automatically and tunes scanners, scoring, and reply tone to match. No demo gate.

Boot the Demand GraphRead the category brief