Wavly
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Different category, not a feature war

Wavly vs Apollo

Apollo answers "who could I email today?". Wavly answers "who is asking for what I sell, right now, in public?". Different category, different funnel, different cost-per-customer.

Try the Demand Graph freeRead the category brief
Free forever tier Zero PII storage 60s setup, no demo gate
Apollo

outbound contact database + sequencing

Apollo is a sales-engagement platform built around a 200M+ contact database and email/LinkedIn sequencing. It's optimized for SDR teams running cold outbound at scale.

Wavly

Demand Graph — The enterprise-grade runtime that turns public buying intent into pipeline — without cold lists.

Wavly is how serious GTM orgs replace spray-and-pray outbound with a Demand Graph: 12+ public conversation platforms — Reddit, Hacker News, Stack Exchange, Dev.to, Lobsters, GitHub, Indie Hackers, Product Hunt, YouTube, X — continuously scanned for buying-intent against your ICP. Each signal becomes a human-approved reply, a unique landing page, and a tracked conversion — no bought contact list. Paste one first-party script on your product site and post-click behavior flows into the same runtime — not a separate analytics silo. Self-serve tiers include solo builders; governance and SLAs live on Scale.

Why founders switch

The reasons people leave Apollo — and what they get instead.

What hurts on Apollo

  • Seat-based outbound economics compound before pipeline does — every headcount line item multiplies while reply-to-meeting rates stay thin.
  • Deliverability and domain reputation are now your operating risk: warming, bounces, and spam complaints sit on your brand.
  • You're funding contact volume, not raised-hand intent — conversion stays a rounding error when buyers never asked in public.

What you get on Wavly

  • Intent-fed pipeline with full-chain attribution (signal → reply → page → revenue) — the unit RevOps can inspect, not proxy email opens.
  • Zero outbound blast surface — we draft in-channel replies where the buyer already showed up; your mail infra isn’t doing cold coverage.
  • Same Demand Graph from self-serve to Scale — SSO, RBAC, audit log, and DPA when procurement requires it, not a forked product.
Side by side

The differences that actually change your CAC.

Numbers verified against Apollo's public site as of Apr 2026. Tell us if anything is stale — we'll update it.

What category this is
intent capture vs cold contact DB vs community CRM
Wavly
Yes
Demand Graph (intent capture)
Apollo
No
Cold contact database
Starting price
cheapest self-serve tier, USD / month
Wavly
$0 · free forever
Apollo
$59 / seat / mo
Time to first signal
paste URL → first captured intent signal
Wavly
~1 min · prompt-first
Apollo
~1 day · build + import
Landing page auto-generated per signal
unique LLM page in <30s, attribution-tracked
Wavly
Yes
<30s · attributed · branded URL
Apollo
No
Not offered
End-to-end conversion attribution
signal → reply → click → page → signup → MRR (one funnel)
Wavly
Yes
Full chain · webhook + UTM
Apollo
Partial
Open + click only (email level)
Works on day 1 with zero existing audience
no contact list, no warm community, no email infra needed
Wavly
Yes
Yes — paste URL, scan starts
Apollo
Partial
Need a contact list to start

Stop tuning sequences. Start answering people who already asked.

The Demand Graph is free to start. Paste your URL — first signals arrive within the hour, no contact list, no demo gate, no credit card.

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